Head Coach Matt Bruce


Matt Bruce is part of a long line of successful strength and conditioning coaches from Gayle Hatch Weightlifting. With over 17 years of experience in Olympic weightlifting, Coach Bruce has profound knowledge in program design and periodization for explosive strength, power, and force velocity development. Matt’s experience as an Olympic weightlifting National Champion and member of multiple Junior and Senior World teams make him one of the most decorated strength and conditioning coaches in the country. Matt’s records during his career include a best snatch of 152 kg (334 lbs.) and best clean and jerk of 192 kg (422 lbs.) at a body weight of 85 kg (187 lbs.).

Coach Matt Bruce learned from one of the best in the business, Gayle Hatch. Hatch’s system is the basis for many of the nation’s top college football programs, including Alabama, LSU, Florida, Ole Miss, and Florida State. Hatch coaches are also assistants with the NY Giants, Buffalo Bills, Penn State, Tulane, among many others. Gayle Hatch has called Matt “one of the best lifters I ever had”. Hatch has already tabbed Matt Bruce as his replacement in a line of legendary coaches stemming from Alvin Roy.


In Bruce Barbell’s first year, Coach Matt Bruce has already led 5 different athletes to medals at the 2013 AAU Junior Olympic Championships and a Team Championship in the 18-19 year old division. Matt graduated from Louisiana State University with a Master’s degree in Kinesiology. Matt is a certified CrossFit Olympic Weightlifting coach and a certified Olympic Weightlifting Sports Performance coach from USAW.